Marketing to the Base of the Pyramid

Team
Written By Michelle John

Our team has been conducting market research using the skills we've gained from our +Acumen classes 'Market Analysis for the Botton of the Pyramid' and 'Human Centered Design'. We've learned how to best design and market products to appeal to and be useful to people making under $2.50 a day. We have interviewed over 50 women in the past two weeks to get a sense of how to market our My Pads re-usable menstrual pads (RUMPs). Thanks to what we have heard from these ladies, we have a pretty good idea of how best to sell this product in villages. We are hoping to make a small profit from selling My Pads locally so that we can expand our youth sexual and reproductive health and RUMPs making program to more schools in Uganda.Brick by Brick Health Educator Suzan Kyambadde Leads Marketing Discussion

Michelle John

Having worked for a number of companies over the years, I embarked on my freelance career with the aim of supporting the missions of my clients with good design. What energizes me is helping clients who want to be different and are passionate about what they do. I regularly donate my time and design skills on Catchafire.org, a platform matching non-profits with the professional help they need.

https://www.brambledesign.co
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